Liontooth's Marketing Blog
Welcome to the blog section of my website where I talk about all things branding and marketing. This blog offers a range of advice, tips and questions to help you improve your own branding and marketing.
Feel free to use the search tool to jump straight to what you're looking for or have a browse and see which articles take your fancy.
Please feel free to share with your friends and colleagues or contact me for more information.
Sometimes I'll get a message to my inbox referencing my marketing agency
👀 God no! I'm
not an agency! No
. Sorry, no.
I'm a 1.5-person band. (The other half is my husband who's a silent partner, providing the incredible design skills). I don't want to be thought of as a marketing agency. For me it has connotations of frustration, waiting, chasing, and to be fair, more often than not incredible results but still.
I'm a no-nonsense , to the point communicator .
I like to be efficient and get stuff done and that includes getting results for my clients . I like the fact I'm basically flying solo with this, it's easy. It's straightforward. It's DONE.
Let me give you context and insight...
I have experience with agencies from BOTH sides - I've been the client AND the service provider. Honestly, I had challenges with both. See if anything sounds familiar:
From a client perspective , my biggest frustrations were always...
- The huge bill. Sorry guys, I always found it eye watering even though I wasn't paying!
- Not being able to get hold of my point of contact and waiting whilst others frantically ran around trying to get answers for me.
- I felt bad for (and frustrated about) the person playing piggy in the middle. I couldn't speak to Studio to get answers or explanations about design issues/challenges/restrictions. Information was often lost in transit.
As the service provider , (for me) these were my biggest frustrations...
- There too many systems and processes that got in the way of me just getting on and providing the level of service I wanted to.
- Too many other cogs in the wheel slowing down the process.
- Too many hoops to jump through and restrictions.
It can seem
like an impossible task to gain and maintain the interest of your target
audience but this is where that groundwork and research comes into its own and
really pays dividends.
If you have been watching my videos and reading my previous blog posts, you will now be very familiar with my mantra about knowing your audience but just in case you’ve managed to avoid it all completely (where have you been?!) I’ll do a quick re-cap but I’d also recommend looking back through some previous posts and videos on my social media.
So, basically, you really need to do your research…
Before launching your brand, you should know who you’re targeting:
o Are they male or female?
o How old are they?
o What do they do for a living?
o Who do they live with?
o Do they own a home/rent/live with parents?
o How many rooms in their property?
o What kind of car do they have?
o What’s their disposable income like?
o Are they sociable?
Where and when do they socialise?
Where and when do they spend their time online?
o Do they work?
Full time/part time?
o What’s their relationship status?
o How do they dress?
o What do they spend their disposable income on?
o Are they family-oriented?
o Do they have pets?
o Where and when do they holiday?
o How often do they get their hair cut?
Some of this might seem a bit OTT and to be honest, depending on the kind of product or service you’re offering, some of this will be OTT but if you’re selling fashion or beauty products for example, all of this information will help to build a really clear picture in your mind of who you’re talking to. This is your IDEAL CLIENT AVATAR . You might have heard of this before or seen the acronym ICA dotted about in marketing circles.
It can seem like a LOT but it you can get all of this clear in your mind, you will be able to know what will peak and hold your target audience’s interest. It’s really important to be aware of the kind of person you’re trying to reach with your messages and content.
If you’re still not convinced let me demonstrate with a few examples - see below...