Why is it important to give explanations in your content marketing?
Giving clear explanations creates transparency and breeds trust

It might
seem obvious but not everyone does it, explaining simple things like:
-who you are
-what you do
-where your name came from
-how the products are made
-what level of service can be expected?
These are all simple but important points of discussion in your content marketing. People feel comfortable when they know what to expect. Setting expectation gives a safe framework and will create a space where prospects feel comfortable to reach out to ask for more information, therefore breaking down barriers and creating relationships.
Explaining who you are might seem obvious but look at what it says on your website and social media:
-Is the information there and is it clear?
-Does it go right back to the beginning?
-Show your face, who’s the owner?
-How did the business come about?
-When was it started?
-What is the purpose of the company?
Telling people what you do might seem pointless, you might think it’s obvious or that it’s evident across your content marketing but really breaking it down gives you the opportunity to talk about your brand values as well as your brand vision and mission.
Unless the brand name is literally your name, tell the story of how the name came about. Liontooth for example is not obvious and the story behind it gives insight into my personality (as the person behind the brand) and the vision of my business.
If you manufacture and sell products, tell your audience how it’s made. Show them videos and talk about the ingredients or parts, what’s used and why did you select that supplier? It helps to build a bigger picture and shows the thought and care that goes into your products, adding value.
Setting out what level and tone of service can be expected, helps to create an idea of what your audience can expect. They can go into a sale or service engagement with you, anticipating the personality that they will be working with.
All of these bits of information help to build a beautiful and robust story, nurturing your relationship with your audience, breaking down barriers and building brand loyalty.


