Consistency is Key to Quality Content Marketing
If you haven’t heard ‘consistency is key’ in terms of marketing – lucky you! (And sorry that I’ve just destroyed that for you).

One of the
biggest factors in content marketing (and all marketing) is consistency,
whether that’s:
-Showing up on your social media
-Posting regular blogs
-The tone of voice you use
-The branding you use
-The message you promote
-Your brand identity
By being consistent, you’ll reach and maintain engagement with the right people, in the right places and as you’ll know from my previous videos (see YouTube) and social media posts, I frequently reiterate the importance of place and time.
In order to be effective in your marketing efforts, you need to ensure you are consistent; some of the benefits of this include:
-Creating and meeting audience expectation
-Increasing audience retention
-Building a feeling of dependability from your audience
-Reliability is a big trust-builder
-Better traction on your social media
-People feel comfortable with predictability
-Become a voice of authority
-Strengthen your SEO
By building a framework of expectation for your audience , consistency in your content marketing will ensure you fulfil and exceed this expectation, putting you in a trusted and reliable position as a brand. This framework of expectation and the consistency of meeting it, also means that you will retain an engaged audience. They will grow to expect certain content from you and by providing that, you are becoming dependable, trusted and predictable. This creates a feeling of comfort.
By consistently providing quality content across your marketing channels, you will become a voice of authority in your industry, strengthening your position and helping you to become a ‘go-to’ brand.
Consistency also helps to build traction on your social media. By telling stories and providing quality content, your audience become hooked. They want to listen and engage, waiting for the next bit of the brand story, the next product release, the next snippet of information. The consistent, quality marketing content feeds the need for constant consumption and will have your audience coming back for more, showing up in anticipation.
Consistent, regular content marketing, which is accurate in its message, will help to improve your SEO and increase your audience reach.
To help in your efforts of consistency, planning is key. By planning ahead and not being left on the backfoot, you can ensure that you are always sticking to the brand guidelines and messaging as well as showing up regularly across your channels.


