Growth Beyond Referrals

Built for founder-led B2B businesses with £5m–£20m revenue.

We help founder-led B2B businesses unlock new growth by fixing the commercial foundations driving demand, so you can win new audiences, build a stronger pipeline and stop relying on unpredictable referrals or underperforming sales activity.

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Growth has slowed… but the business still has more potential

Most founder-led B2B businesses we work with are already established and respected in their industry.


They have:

  • good people
  • strong client relationships
  • valuable services
  • solid reputation


But growth has become frustratingly inconsistent.


The same issues tend to appear:

  • Referrals are unpredictable
  • Sales activity isn’t converting consistently
  • The business keeps selling the same offers to the same audience
  • Marketing activity feels reactive rather than strategic
  • There’s no clear route to the next stage of growth


And eventually the business hits a ceiling.


Not because the business lacks capability…



…but because the commercial foundations driving demand are no longer strong enough for the next phase.

Commercial

Clarity

Credible Messaging

Premium Positioning

Strategic

Impact

We help businesses move from reactive growth to predictable momentum.

Before

  • Waiting on referrals
  • Patchy pipeline
  • Same audience repeatedly
  • Unclear messaging
  • Disconnected sales and marketing
  • “We should be growing more than this”



After

  • Better-fit opportunities
  • Stronger visibility
  • Sharper positioning
  • More aligned sales activity
  • Greater confidence in growth
  • Predictable commercial momentum

A practical 3-step growth process

01. The Brand Foundation Workshop™

We identify what’s really holding growth back and create clarity around positioning, messaging and commercial direction.


02. The Strategic Growth Roadmap™

We turn strategy into a focused, practical plan designed to create stronger demand and pipeline momentum.


03. The Marketing Annex™

Ongoing strategic and implementation support to maintain visibility, traction and growth momentum.

Explore Our Services →

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."

James Digby, Managing Director - Bright

"Requiring support to evolve our marketing and branding, I was pleased to find Liontooth specialising in exactly that - great quality content, practical strategy and useful recommendations that we could use straight away. I would highly recommend Lisa for anyone looking to make rapid marketing and branding improvements."

David Wicks, Finance Director - Rocket

“Liontooth helped us bring clarity to our brand. Through workshops they helped us define our goals and translate them into a stronger brand presence, clearer messaging and more confident marketing activity. I would highly recommend her to any business needing experienced, thoughtful brand leadership. I would highly recommend her to any business needing experienced, thoughtful marketing and brand leadership.”

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."

This isn’t just more marketing activity

Most businesses don’t need more random activity.


They need:

  • clearer positioning
  • stronger commercial alignment
  • better demand generation
  • consistent implementation
  • and a strategy that actually supports growth


That’s why we focus on fixing the foundations first.


Because when the foundations improve:

  • opportunities improve
  • sales conversations improve
  • confidence improves
  • and growth becomes easier to sustain

Know there’s more growth in the business?


Let’s talk.


We’ll discuss:

  • where growth is currently being held back
  • what’s causing inconsistency
  • and what would need to change to unlock stronger momentum


No pressure. No hard sell.


Just a practical conversation.

Ready to build a brand that lasts?

If you're ready to graduate from "accidental branding" to a strategic market presence, let’s talk.

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