Stop Investing in Marketing.

Start Building a Brand

That Can Carry It.

Most businesses don’t have a marketing problem. They have a clarity problem.

If your foundations are weak, no amount of ad spend, SEO or content will deliver a return. I help SME founders build the strategic brand foundations required to turn "noise" into a high-value commercial asset.

Build Your Foundation

Is your marketing working harder than it should?

You’ve reached the point where "doing a bit of marketing" is no longer enough. You’re ready to scale, but your current presence feels like a collection of tactical "stuff" rather than a cohesive strategy.


Without a clear brand strategy, you are:

  • Competing on price because your value hasn't been articulated.
  • Wasting budget on campaigns that don’t "stick."
  • Confusing the market with inconsistent messaging across different platforms.


Marketing is the fuel. Brand is the engine. I build the engine.

Brand

Clarity

Credible Messaging

Premium Positioning

Strategic

Impact

High-Stakes Experience.

No-Nonsense Strategy.

I don't just "make things look pretty."


My approach is rooted in the rigour of highly regulated, high-pressure global industries. I bring the strategic discipline of "Big Pharma" to ambitious SME founders.


Before founding Liontooth, I navigated the complexities of:

  • Pharmaceuticals (Amgen): Managing multi-million-pound budgets and translating complex data into compelling market narratives.
  • Animal Health (Anpario plc): Coordinating international growth and brand consistency across global markets.
  • Large Format Print & Logistics (Rocket / Moss): Managing the physical reality of branding, from global exhibition kits to fleet graphics, ensuring strategy works in the real world, not just on a screen.


I’ve seen what happens when branding is treated as an afterthought. My mission is to ensure that never happens to your business.

The Liontooth Philosophy: Strategy First.

A logo is a symbol; a brand is a system. My process is designed to bridge the gap between where you are and where you need to be seen.


1. Diagnostic Clarity We strip away the jargon to find the "soul" of your business and the specific "why" that makes your customers choose you over a cheaper alternative.


2. The Brand Bible We define your positioning, your tone of voice, and your visual identity. This becomes the "rulebook" for every freelancer, employee, and agency you hire in the future.


3. The Growth Roadmap A strategy is useless without a plan. I provide a 12-month marketing roadmap with clear KPIs, ensuring your new brand translates directly into commercial results.


Download Your Free Brand Clarity Check

Ready to build a brand that lasts?

If you're ready to graduate from "accidental branding" to a strategic market presence, let’s talk.

Contact Us

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."

James Digby, Managing Director - Bright

"Requiring support to evolve our marketing and branding, I was pleased to find Liontooth specialising in exactly that - great quality content, practical strategy and useful recommendations that we could use straight away. I would highly recommend Lisa for anyone looking to make rapid marketing and branding improvements."

David Wicks, Finance Director - Rocket

“Liontooth helped us bring clarity to our brand. Through workshops they helped us define our goals and translate them into a stronger brand presence, clearer messaging and more confident marketing activity. I would highly recommend her to any business needing experienced, thoughtful brand leadership. I would highly recommend her to any business needing experienced, thoughtful marketing and brand leadership.”

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."