Quick Content Tips
Here are some ideas to help you keep producing content during a pandemic

There are
numerous ways that you can ensure that you continue to produce relevant content
in order to continue engaging with your target audience, even if you’re not
able to actively work as you would normally. Recent conversations with clients
and prospects have highlighted the lack of inspiration and direction people are
suffering due to not being able to go about their usual daily business.
Here I will provide you with some tips and tricks to (hopefully!) help inspire you to produce fresh and relevant content during this pandemic.
Some things I have picked up from my own experiences with social media:
- Your content should be valuable with some added fun
- Throwback Thursday
- People like lists, or ‘listicles’ (?!)
- Behind the scenes photos and insights are popular
- ‘Deskies’ are also popular – ‘this is my home desk’
The #ThrowbackThursday Concept
This is a useful one to use for content at this particular time because it gives you the opportunity to reflect on and highlight past successes. It doesn’t need to be on a Thursday and you don’t need to use that hashtag but use this mindset to help inspire your content. Look back over past social media posts or newsletters and use that content to create new posts, newsletters or blog posts.
Listicles
Use lists to give quick insights and overviews for things like Top 5 Stretches to Do At Home or Top 5 Venues for International Conferences. You can use these on a branded background for a social media post, ideally coupled with a blog post to drive traffic to your website. These could also be used in targeted newsletters to your mailing list. If you have a segmented mailing list, you could target your recipients with relevant content e.g. an estate agent could target people on the 'landlords list' with ‘ Top 5 things to check before you can let your property ’ or people on the ‘new buyers list’ with ‘ Top 5 things to look out for when viewing a property ’.
You could also do these as a quick video. Video marketing is a great way to communicate with people. It also helps to build trust and brand personality.
Behind the Scenes
People like to see behind the scenes photos and hear about your world.
-How are you coping in the current Covid lockdown?
-How are you managing to share your house with housemates/family/pets whilst maintaining a professional façade?
-Give tips and ask for tips.
-Keep it interactive.
This is a great way to feed into and strengthen your brand personality and as a result, brand identity. It helps to create bonds and brand loyalty which is incredibly important.
'Deskies'
Apparently, people love a photo of your desk. It is another good way to show a bit of your personality – are you messy or tidy, do you have a penchant for stationery, or do you work on scraps of paper with a broken Bic?
I have given you a small handful of tips which you will hopefully find helpful. It’s important to remain active and present in your usual ways, whether that’s on social media, newsletters or blog posts.
If you would like any further help or support, please get in touch.
Did you see my recent video 'Quick Content Tips'? If not, please visit the Liontooth YouTube channel via the link at the bottom of the page to check it out.


