Behind The Scenes
Give a little insight and make yourself relatable. People want to work with people, not robots.

What’s the
point in showing what goes on behind the scenes in our business?
That’s not
relevant. No one cares about that, they just want their product or service to
be the best quality and delivered in a timely manner. Nothing else is relevant.
Sort of true.
BUT what if you do show a little more?
Think about your relationships with friends and family. If you open up a little more, do you not feel those relationships strengthen? Barriers come down, more honest and open conversations occur, trust is built and they become your ‘go-to’ person.
Wouldn’t it be great if you could do the same with customers and clients? Become their go-to brand?
It can seem unnecessary and too revealing, some may say over the top and unprofessional but it doesn’t have to be any of those things. Make sure your behind the scenes content is considered. Don’t share a video or photos without doing a quick scan of what else is in the shot – is it going to give away anything you wouldn’t want to be made public knowledge? Consider and plan what you’re going to say in your videos. Who is going to speak and what will they say?
If you work in a medium or large business, make the most of having a team or multiple teams of people. Get everyone involved. Your audience will likely know who your sales and customer services teams are but have they only ever heard their voice on the end of the phone? Have they seen what they look like?
-Do they know that your head of customer service is a 65 year old man who’s an absolute yoga king? That’s an interesting little nugget of information.
-Do they know your head of sales is a 22 year old woman that’s champion weight lifter for Great Britain? That’s a conversation starter.
This sort of information is fun, interesting, breaks down barriers and makes people want to open up conversations with you. Take your audience on a behind the scenes tour of your facility; whether that’s one big office (go to each desk and say "hi, what’s your name and what do you do?") or a multi-floored building with production (walk around and show how things are made and who’s making them). If you have an office pet, do a daily feature on ‘the life of bob the cat’ – what antics is he up to today?
If you work on your own or with a business partner from a home office, share what your day to day life is like. Share your hints and tips on achieving a work-life balance:
-How do you stay active?
-How do you not spend all day with your head in the fridge?
-Do you have a pet that acts as a foot warmer?
-Are you studying whilst working?
-What books do you read to relax or grow your knowledge?
-How do you unwind?
-Are you juggling different thinking caps throughout the day – parent, carer, boss, dog walker.
Give a little insight and make yourself relatable. People want to work with people, not robots.
There is always something of interest to be shared and you don’t have to lose your professional front in order to break down the barriers.
Keep reading for my top tips...

Tips:
· Keep it brief
· Keep it professional
· Keep it in your stories
· Be mindful of what’s in the background
· Make it relatable
· Keep it interesting
· Make it a conversation starter
· Ask questions
Remember, we’re all nosey by nature and to get a little sneak peek feels a bit naughty, a bit exciting and will make your audience want more.
We want engagement, we want conversations and we want opportunities.


