Branding - My Top 5 Points to Better Understand What's Involved
Feel more confident in a conversation around branding

1.
What is
branding?
You really need to understand this before you can move forward with anything else. It’s not just the logo. Imagine your brand is a person: a good-looking person will only get so far, if there’s no substance to back-up the looks, let’s be honest, we lose interest pretty quickly. This is your brand. Make sure that the visuals are backed with a solid substance.
2. Target audience
You need to know who this is and really understand them and build your brand around them . There’s no point in having a lovely brand if it doesn’t appeal to your target audience. To learn more about the level of understanding that you should have around your target audience, check out my previous blog posts.
3. Brand personality
This needs to appeal to your target audience. When you meet new people, you decide whether you’d like to see them again (whether that’s personally, professionally or romantically) based on their personality. Think about your brand in this capacity. I shared a post on LinkedIn asking if your brand and your target audience were in a room, would they be drawn to each other?
4. Tone of voice
You need to make sure that you’re using the right language, pace (even in written content!), terminology etc to appeal to your audience. You need to be ‘speaking’ to someone at their level. Don’t try to show off with your fancy terminology if it’s going to leave your audience lost and overwhelmed. This should suit your brand personality. If you have the personality of a well-educated, grounded and experienced 50-something female, it wouldn’t be right to speak with the tone of an excitable 8-year-old boy who’s talking about his latest Disney figures (I’m not here for the stereotypes).
5. Visual
Like meeting a partner, you want to feel attracted to them! Your visuals need to be clear, consistent and visually appealing to your target audience. Don’t create something that YOU think is beautiful/striking/bold/classy if it’s not what will appeal to your target audience.
At the end of the day, we’re all here to make money, so we need to make sure that the product or service we’re selling APPEALS to those lovely people that are going to spend their hard-earned pennies with us.
Don’t rush this process, take your time and think it through. Make sure it’s right.
What you build now could be the make or break of your business so it’s worth investing the time and money to get it right from the beginning.
If you'd like help and advice for your business, contact me now to see how I can help -lisa.ellison@liontooth.co.uk.
Does your brand feel a bit fuzzy? Let’s fix that.
The Define & Align Workshop
is designed to bring clarity, structure and purpose to your brand- fast.


