Stop Scaling on Shaky Ground
Build the Brand Architecture that Sustains Your Growth.
Most SME founders treat marketing as a series of disconnected tactics. At Liontooth, I provide the foundational strategy that turns marketing from a "cost centre" into a high-performing commercial asset.
By applying the corporate rigour I have developed through years of experience, I help you build a brand that doesn't just look the part but does the heavy lifting for your sales team.
Our Three-Stage Framework
Strategy isn’t a phase; it’s the infrastructure for your success.
Most branding agencies focus on the "paint and the curtains." At Liontooth, we are the architects. We build the structural integrity your business needs to scale without cracking, applying the same precision used in the pharmaceutical and medical device sectors to your SME growth.
01. The Brand Foundation Workshop™
The Diagnostic Phase.
Before we build, we strip back. In this intensive session, we define the "Soul" of your business. We move beyond what you do to why it matters to a high-value audience. This is where we align your internal culture with your external reputation.
- The Goal: Absolute clarity on your positioning, value proposition and competitive edge.
- The Output: Your Brand Bible™ - the definitive strategic blueprint for everything your business says, does, and looks like.
- Timeline: 2-3 weeks
02. The Strategic Growth Roadmap™
The Architectural Phase.
A Brand Bible™ is only as good as its implementation.
Drawing on my experience managing global brand consistency, I translate your new strategy into a 12-month tactical plan.
- The Goal: To ensure every pound of your marketing budget is spent on activities that actually move the needle.
- The Output: A prioritised, month-by-month execution plan that removes the "what should we do next?" anxiety.
- Timeline: 6 weeks
03. The Fractional Brand Lead
The Partnership Phase.
The biggest mistake SMEs make is handing a brilliant strategy over to a junior team or a fragmented group of freelancers.
As your Fractional Brand Lead, I step into your business to protect the integrity of the brand and oversee the execution of the Roadmap.
- The Goal: High-level strategic oversight without the overhead of a full-time C-suite hire.
- The Output:
Consistent, expert brand management that ensures your identity stays sharp as you scale, just as I did for Rocket (now Moss) through their most pivotal transitions.
The Brand Clarity Session™
60 Minutes to Stop the Guesswork.
Is your marketing underperforming because of your tactics, or because of your foundations? Most founders are too close to their business to see the "cracks" in their brand. The Brand Clarity Session is a high-impact diagnostic designed to give you an outsider’s expert perspective, rooted in the rigour of global pharma and technical sectors.
How it works:
The Deep Dive Audit: Before we meet, you’ll complete a targeted pre-call diagnostic. I will spend time reviewing your current touchpoints, messaging, and market positioning against your competitors.
The 60-Minute Strategy Call: We don't waste time on introductions. We dive straight into the "holes" in your strategy. We’ll look at your value proposition, your audience alignment, and where your brand is leaking revenue.
The 3-Point Action Plan: Within 24 hours of our call, you will receive a concise summary and three immediate, high-priority actions to sharpen your market clarity.
The Value You Receive:
The "Pharma-Grade" Perspective: You get my eyes on your business—applying the same diagnostic discipline I used at Mundipharma and Amgen.
Instant Calibration: Stop wasting budget on "maybe." Know exactly what needs to change to make your brand battle-ready.
A Risk-Free Step: If you decide your brand needs a full structural rebuild, the cost of this session is fully deductible from 01. The Brand Foundation Workshop™.
The Investment:
£350 (Fully deductible from the full Workshop fee if booked within 30 days)
Why Work With Me?
I bridge the gap between "The Big Agency" and "The Freelance Designer."
You get the strategic depth of a global brand consultant with the agility and personal skin-in-the-game of an SME partner.
Corporate Rigour for Ambitious Founders.
My approach isn't based on "creative whims." It’s built on decades of experience in high-stakes, regulated environments:
- Pharmaceuticals (Amgen): Where I learned that messaging must be precise, data-backed, and strategically unassailable.
- Animal Health (Anpario): Where I mastered the art of maintaining brand authority across diverse global markets.
- Large Format Print & Logistics (Rocket / Moss): Where I saw first-hand how a brand strategy must translate into physical reality, from the warehouse to the boardroom.
Ready to strengthen your brand and attract the clients you actually want?
Book a call with us today to start your brand transformation.
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