Brand guidelines

Logo design

PowerPoint template

LinkedIn banner

Client:

Thomas Fletcher,

Founder of Fault Line

Thomas was referred to us by a long-standing client. While he initially approached us for branded assets, it became clear in our first conversation that he needed more than design, he needed a brand identity that articulated the core idea behind his new consultancy.

What stood out immediately was Thomas’s clarity of thought. He had a strong concept rooted in a powerful truth: many businesses struggle to scale because their departments operate in silos, creating “fault lines” where knowledge and resources slip through the gaps. He wanted a brand that visually expressed this idea while remaining clean, modern and professional, without leaning into dark, heavy design.

Working closely together, we drew out the essence of Thomas' message and translated it into a visual identity that captured the energy and tension of shifting ground. After a few refinements, we finalised a design that aligned perfectly with his vision and the consultancy’s purpose.

“I was so impressed with how Liontooth took the information from one conversation and understood the concept I had in my head and turned that into some fantastic branding. I will definitely be using Liontooth again for other aspects of my brand and marketing initiatives as I grow my business.”
— Thomas, Founder of Fault Line

Final deliverables included:

• A full logo suite with colours and fonts
• Basic brand guidelines for consistency
• A customised PowerPoint template
• A professionally designed LinkedIn banner

These assets gave Thomas a cohesive brand foundation — one rooted in a clear narrative and strong visual identity — enabling him to confidently launch Fault Line with messaging and visuals that truly reflect the value he brings to his clients.

Visit Fault Line: fault-line.co

See Our Work in Action