Client: Thomas, Founder of Fault Line

Services Provided: Logo design, brand guidelines, PowerPoint template, LinkedIn banner

Thomas was referred to me by a long-standing client for whom I’d provided social media management. He initially reached out for support with branded assets but after a short discussion, it became clear that he also needed a logo to bring his new consultancy business to life.

One of the highlights of working with Thomas was his clear and thoughtful vision. He had a strong sense of the concept he wanted to convey, as well as preferences for colours and style. His business, Fault Line, is built on a compelling idea: that companies often struggle to scale because their departments and systems operate in silos, allowing valuable resources and knowledge to fall through the cracks.

Thomas was particularly drawn to the imagery of geographical fault lines to represent these internal business fractures. He wanted a brand that was clean, clear and professional, avoiding dark backgrounds while still evoking the dynamic energy of shifting earth.

Working collaboratively, I translated Thomas’s vision to my husband, Tom, who developed three initial logo concepts. With a few thoughtful tweaks, we were able to arrive at a final design that aligned perfectly with the brand’s message and Thomas’s vision.

“I was so impressed with how Lisa took the information from one conversation and understood the concept I had in my head and turned that into some fantastic branding. I will definitely be using Lisa again for other aspects of my brand and marketing initiatives as I grow my business.”

— Thomas, Founder of Fault Line

The final deliverables included:

A full logo suite with colours and fonts

Basic brand guidelines for consistency

A customised PowerPoint template

A professionally designed LinkedIn banner

These assets provided Thomas with a cohesive and polished brand identity, giving him everything he needed to confidently launch Fault Line. With a strong foundation in place, his consultancy now visually reflects the clarity and cohesion he brings to his clients.

Visit Fault Line: fault-line.co

Client: Confidential B2B Product Team

Services Provided: Brand strategy support, content development, positioning, tone of voice.

This project came via a client who needed support with a particularly complex product, one that required not just creative thinking but also a solid grasp of strategic brand development.

The product itself was multifaceted, targeting a professional audience across multiple sectors and was at a sensitive stage of its development. The internal team needed someone who could quickly understand the brand’s positioning, develop a clear narrative and deliver content that would resonate with both stakeholders and end users.

I was brought in to help refine the messaging and ensure all content aligned with the overarching brand strategy. This meant getting under the skin of the product, helping shape how it should be communicated and creating assets that had clarity, charisma and commercial impact.

The scope of the work included:

Supporting strategic brand discussions with senior stakeholders.

Creating multi-channel content tailored to the audience.

Ensuring all assets delivered were both on-brand and on-brief.

I worked closely with internal team to deliver content that not only met deadlines but genuinely moved the project forward. The review from the client highlights the impact of this collaboration:

"Lisa was an excellent asset to the team... thoughtful, insightful and can bring real charisma and insight to a project in a way that not many do. She delivers on brief and on time, every time."

This was a rewarding project that brought together strategic thinking and creative execution, and it’s always a pleasure to be recognised as someone who can help bring a brand to life in a way that connects and converts.

If you're working on a challenging product and need a strategic content partner who can deliver clarity, consistency and compelling storytelling, I’d love to help.

Client: Rocket Graphics

Role: Freelance Marketing Manager (2023–2025)

Services Provided: Brand strategy, marketing leadership, CSR development, digital presence, CRM implementation

In 2023, I joined Rocket Graphics at a pivotal time. Like many businesses, Rocket had been significantly affected by the pandemic and was navigating a shifting landscape. With some traditional client markets evolving and fewer inbound enquiries, the business knew it needed to sharpen its presence but didn’t yet have the in-house marketing expertise to make that happen.

I was brought in to help raise Rocket’s profile and unlock new business opportunities. From the outset, I felt part of the team and over the next two years, we achieved some brilliant things together.

Strategic Foundation

We began with a brand strategy workshop, designed to clarify Rocket’s identity and align the team around a shared vision. This led to a refreshed brand narrative and set of guidelines that highlighted what made Rocket unique: a team that clients trusted, a commitment to quality and a portfolio that deserved to be in the spotlight.

Elevating the Brand

With a clearer sense of direction, we overhauled Rocket’s digital presence, creating a modern, user-friendly website to showcase their capabilities and success stories. I also introduced regular marketing activity, including social media content, trade show participation and PR opportunities. This shift led to a noticeable increase in business enquiries and better positioning in the markets they wanted to grow into.

Supporting Growth Initiatives

I worked closely with the Sales Director to implement a new CRM system, giving Rocket more control over lead generation and customer relationships. We also identified and exhibited at targeted trade shows, helping the team connect with the right people, in the right spaces.

CSR That Mattered

One of the most meaningful parts of my time at Rocket was helping shape their Corporate Social Responsibility approach. I introduced and led fundraising initiatives for the Cystic Fibrosis Trust, a cause deeply close to the team, and to me personally. We raised over £10,000 in a year through a mix of awareness campaigns, team fundraising activities and partner outreach. It was a real privilege to make a difference for a Rocket colleague’s daughter and others affected by CF.

“Lisa has helped shape and lead our determination to improve our marketing and PR presence... She would be a great asset for any business needing an experienced and capable marketing professional.”

— David Wicks, Finance Director, Rocket Graphics

In early 2025, Rocket Graphics was acquired and my time with them came to a close. But the transformation we achieved together, from quiet but capable to confident and visible, is something I’ll always be proud of.