Clarity. Confidence. Brand-led growth.
Liontooth exists to help founder-led Personal & Professional Development businesses transform their brand from something that feels unclear or inconsistent into a confident, credible presence that drives growth.
We work with purpose-driven, founder-led P&P development businesses - coaching providers, training consultancies, wellbeing practitioners and specialists who design and deliver personal and professional development programmes. If you’re a founder balancing programme delivery, client relationships and business growth, we give you the clarity, structure and support you need to show up consistently, communicate your value clearly and grow with confidence.
Meet The Founder
"I’m Lisa Ellison, a brand and marketing strategist with over 15 years of international marketing experience and more than five years running Liontooth.
My early curiosity about human behaviour (why people make decisions and what influences them) guided my studies in Media, Sociology and Psychology, giving me the tools to understand audiences and craft messaging that resonates.
I began my career coordinating training for surgeons, before moving into pharmaceuticals and global animal health marketing. I supported brand development across Europe, ran international campaigns and helped organisations navigate complex markets. Along the way, I earned my Diploma in Professional Marketing, grounding my creative insights in real-world strategy.
Life events inspired me to set up Liontooth. I wanted to combine my marketing expertise with my understanding of psychology and sociology to deliver clarity, strategy and growth for L&D founders."
What We Do
We guide founder-led L&D businesses through a structured pathway for brand-led growth, informed by psychology and sociology:
1. Brand Workshops
We uncover your ideal audience, purpose and positioning, creating clarity and confidence in your brand story, tone of voice and messaging.
2. Strategic Marketing Plans
We translate your workshop insights into a practical roadmap for growth, prioritising content, PR, visibility and campaigns that connect with learners, HR teams and corporate buyers.
3. Implementation
We support businesses that need consistent, credible marketing execution, managing campaigns, content and communications so founders can focus on delivering their expertise.
Why Liontooth Works for P&P Development
Founder-led P&P development businesses sell expertise, trust and transformation, not commodities. Your brand needs clarity, your messaging must resonate and your marketing must be consistent.
At Liontooth, we bring empathy, insight and structure to every client relationship, helping founders achieve lightbulb moments of clarity, direction and confidence. The result: a brand that genuinely reflects your expertise and provides a strong, consistent foundation for growth.
The name Liontooth comes from the French dent de lion (dandelion), a symbol of ideas spreading and taking root, just like a purposeful, well-defined brand should.
Who We Work Best With
We partner with:
- Founder-led P&P development businesses
- Coaching and training providers
- Wellbeing and personal development practitioners
- Organisations creating CPD, accreditation or leadership programmes
- Suppliers supporting HR and people development teams
- P&P SMEs without in-house marketing but needing clarity, direction, and momentum
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If you’re ready to build a brand that reflects your expertise and helps you communicate your value consistently, we’d love to help you do it with clarity and confidence.
