Mini Brand Workshop
Brand Bible
Client: Learning Partners
Learning Partners approached us during a key stage of their growth. As a P&P development consultancy, they had strong expertise, a clear sense of purpose and a growing library of content but needed clarity on how to channel all of this into a focused direction for their business.
Mandy and her team were seeking structure, strategic alignment and the confidence to move forward with a clear understanding of who they serve and how they communicate their value. The Mini Brand Workshop provided the foundation they needed.
"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!
It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!
We have lots of material, case studies, articles, and testimonials to sort through and channel into the different types of outputs you suggest. This will help us focus much more than ever before!
We feel very motivated and are delighted with your work."
— Mandy Gael, Director, Learning Partners
Through a collaborative workshop session, we clarified the core components of the Learning Partners brand:
- Competitor landscape
- Target audience
- Brand tone of voice
- Vision, mission and values
- Brand proposition
- Brand story
- Key messages
This process helped surface their strengths, identify areas for refinement and bring much-needed alignment to their brand’s foundations.
Following the session, I created a tailored Brand Bible - a practical document capturing their brand fundamentals in a way that would guide future decision-making, content development and marketing activity.



