9 Compelling Reasons to Hire a Freelance Marketing Manager for Your Business
- By Lisa Ellison
- •
- 23 Oct, 2024
- •
Discover the Benefits of Flexible Expertise and Cost-Effective Solutions in Today's Dynamic Marketing Landscape
Hiring me as your freelance marketing manager can offer several advantages compared to bringing on a full-time employee. Here are some key benefits:
1. Cost Efficiency: Freelancers typically come with lower overhead costs. You avoid expenses related to benefits, taxes, and office space, which can make budgeting simpler and more flexible.
2. Flexibility: Freelancers can be hired on a project basis or for specific campaigns, allowing you to scale your marketing efforts up or down as needed. This flexibility can be particularly valuable for start-ups or businesses with fluctuating demands.
3. Access to Diverse Skills: Freelance marketing managers often bring a broad range of expertise from working with various clients across industries. This diversity can infuse fresh ideas and innovative strategies into your marketing efforts.
4. Quick Onboarding: Freelancers are generally accustomed to jumping into new projects and can often get started right away, reducing the time spent on training and onboarding.
5. Focus on Results: Freelancers are typically motivated by performance and results, as their reputation depends on the success of the projects they manage. This can lead to a more results-driven approach to your marketing initiatives.
6. Reduced Commitment: Engaging a freelancer allows you to test out a working relationship without the long-term commitment of hiring a full-time employee. If it’s not the right fit, you can part ways more easily.
7. Specialised Expertise: Many freelancers have niche skills or focus areas, such as (with me) social media marketing, email marketing, or content strategy. This specialisation can provide targeted expertise that might be harder to find in a generalist employee.
8. Fresh Perspectives: A freelancer can bring a fresh viewpoint to your marketing strategies, helping you identify blind spots and explore new opportunities that in-house teams might overlook.
9. Network and Resources: Established freelancers often have extensive professional networks and access to resources (like tools and platforms) that can benefit your marketing efforts.
By hiring me as your freelance marketing manager, you can gain the agility and expertise needed to navigate today’s fast-paced marketing landscape effectively.
Contact me to find out more about how I could help your business today - lisa.ellison@liontooth.co.uk.
1. Cost Efficiency: Freelancers typically come with lower overhead costs. You avoid expenses related to benefits, taxes, and office space, which can make budgeting simpler and more flexible.
2. Flexibility: Freelancers can be hired on a project basis or for specific campaigns, allowing you to scale your marketing efforts up or down as needed. This flexibility can be particularly valuable for start-ups or businesses with fluctuating demands.
3. Access to Diverse Skills: Freelance marketing managers often bring a broad range of expertise from working with various clients across industries. This diversity can infuse fresh ideas and innovative strategies into your marketing efforts.
4. Quick Onboarding: Freelancers are generally accustomed to jumping into new projects and can often get started right away, reducing the time spent on training and onboarding.
5. Focus on Results: Freelancers are typically motivated by performance and results, as their reputation depends on the success of the projects they manage. This can lead to a more results-driven approach to your marketing initiatives.
6. Reduced Commitment: Engaging a freelancer allows you to test out a working relationship without the long-term commitment of hiring a full-time employee. If it’s not the right fit, you can part ways more easily.
7. Specialised Expertise: Many freelancers have niche skills or focus areas, such as (with me) social media marketing, email marketing, or content strategy. This specialisation can provide targeted expertise that might be harder to find in a generalist employee.
8. Fresh Perspectives: A freelancer can bring a fresh viewpoint to your marketing strategies, helping you identify blind spots and explore new opportunities that in-house teams might overlook.
9. Network and Resources: Established freelancers often have extensive professional networks and access to resources (like tools and platforms) that can benefit your marketing efforts.
By hiring me as your freelance marketing manager, you can gain the agility and expertise needed to navigate today’s fast-paced marketing landscape effectively.
Contact me to find out more about how I could help your business today - lisa.ellison@liontooth.co.uk.
Marketing on a tight budget? You’re not alone and you’re not out of options!
In this post, I break down exactly how small businesses can market themselves effectively without spending a fortune. From getting clear on your strategy to making the most of organic content, I’ll show you how to cut through the noise and get results that matter.
💡 Whether you're just starting out or trying to stretch every pound of your
👉 If you're a small business owner who wants to market with confidence, clarity, and results - this one's for you.
I've been thinking a lot about someone so I wanted to share my thoughts...
Jamie Laing - before you roll your eyes and scroll on, hear me out. (I know, the photo gave away my cliff hanger!) You may have been one of the 50,000+ people that saw my LinkedIn post last week, very much a throw away passing comment, essentially, to say I drove past Jamie Laing on my way home from the school run whilst he was on his fundraising mission for Children In Need.
I followed the story closely last week, quite hooked on his progress and whether or not he would make it. I'm not a celebrity-obsessed person and I rarely engage with anything celebrities do but last week was different and I'm sure I'm not the only one. I believe that many people didn't know he was even embarking on that challenge until last week - I didn't and I listen to Radio 1 daily! I also believe there's a lot of people that either don't know who Jamie Laing is or do know and don't particularly like him - we can't please everyone!
So, what was it about his fundraising effort that gripped the nation and led to him raising over £2m?! It's all about the story. And *this* is a great example of marketing done well - with an emphasis on storytelling and humanising your brand. His fundraising effort, backed by BBC Radio 1 coverage, provides a perfect case study on the power of storytelling in marketing. His journey emphasised his struggle, determination, vulnerability and honesty and that played a pivotal role in engaging the public emotionally and driving donations. If his personal narrative hadn’t been shared so openly, it’s unlikely that such a significant amount would have been raised.
This is something I've also experienced in fundraising efforts that I've been involved in and it makes all the difference but it takes strength to be vulnerable, and I'll always admire those who found the strength to tell their story (you know who you are 💛).
Here's what we can learn about the value of storytelling in marketing:
Emotional connection drives action : Jamie's story wasn't just about asking for donations; it was about sharing his personal experience and struggles throughout last week. People are more likely to connect with a cause when they can empathise with the storyteller. In marketing, emotional engagement creates a bond between the audience and the brand, making them more likely to engage.
Vulnerability builds trust : By being honest and vulnerable about his efforts and the challenges he faced, Jamie Laing built trust with the Radio 1 listeners. Vulnerability *humanises* a brand. In marketing, being transparent and acknowledging (and addressing!) flaws can enhance credibility and build a stronger, more authentic relationship with consumers.
Narrative creates value : Jamie Laing didn’t just promote an event, he shared a compelling and authentic story about his commitment. In marketing, your story can be the difference betwe en blending in and standing out. Crafting a narrative around your brand or product creates meaning, making it more likely to stick in the minds of consumers.
Great - now how can you implement this in your marketing?
If you have ever worked with me, you'll have heard me going on about the importance of authenticity. This applies to everything from branding to customer service. If a brand is transparent about its processes, challenges and goals, customers are more likely to engage and support it.
Emotion drives engagement - whether it’s a product, service or cause, storytelling can create an emotional connection that compels action.
Consistent storytelling over time, where customers can see growth and commitment, helps keep them invested.
So basically, Jamie Laing’s Children In Need campaign demonstrated that storytelling - driven by vulnerability, determination and honesty, was the key to the level of success in his fundraising last week.
For marketers, it highlights that connecting with people on an emotional level, telling authentic stories and leveraging the right platforms can make all the difference in achieving success.
It can feel difficult to build emotion into corporate marketing but there's ALWAYS room to be human.
Jamie Laing - before you roll your eyes and scroll on, hear me out. (I know, the photo gave away my cliff hanger!) You may have been one of the 50,000+ people that saw my LinkedIn post last week, very much a throw away passing comment, essentially, to say I drove past Jamie Laing on my way home from the school run whilst he was on his fundraising mission for Children In Need.
I followed the story closely last week, quite hooked on his progress and whether or not he would make it. I'm not a celebrity-obsessed person and I rarely engage with anything celebrities do but last week was different and I'm sure I'm not the only one. I believe that many people didn't know he was even embarking on that challenge until last week - I didn't and I listen to Radio 1 daily! I also believe there's a lot of people that either don't know who Jamie Laing is or do know and don't particularly like him - we can't please everyone!
So, what was it about his fundraising effort that gripped the nation and led to him raising over £2m?! It's all about the story. And *this* is a great example of marketing done well - with an emphasis on storytelling and humanising your brand. His fundraising effort, backed by BBC Radio 1 coverage, provides a perfect case study on the power of storytelling in marketing. His journey emphasised his struggle, determination, vulnerability and honesty and that played a pivotal role in engaging the public emotionally and driving donations. If his personal narrative hadn’t been shared so openly, it’s unlikely that such a significant amount would have been raised.
This is something I've also experienced in fundraising efforts that I've been involved in and it makes all the difference but it takes strength to be vulnerable, and I'll always admire those who found the strength to tell their story (you know who you are 💛).
Here's what we can learn about the value of storytelling in marketing:
Emotional connection drives action : Jamie's story wasn't just about asking for donations; it was about sharing his personal experience and struggles throughout last week. People are more likely to connect with a cause when they can empathise with the storyteller. In marketing, emotional engagement creates a bond between the audience and the brand, making them more likely to engage.
Vulnerability builds trust : By being honest and vulnerable about his efforts and the challenges he faced, Jamie Laing built trust with the Radio 1 listeners. Vulnerability *humanises* a brand. In marketing, being transparent and acknowledging (and addressing!) flaws can enhance credibility and build a stronger, more authentic relationship with consumers.
Narrative creates value : Jamie Laing didn’t just promote an event, he shared a compelling and authentic story about his commitment. In marketing, your story can be the difference betwe en blending in and standing out. Crafting a narrative around your brand or product creates meaning, making it more likely to stick in the minds of consumers.
Great - now how can you implement this in your marketing?
If you have ever worked with me, you'll have heard me going on about the importance of authenticity. This applies to everything from branding to customer service. If a brand is transparent about its processes, challenges and goals, customers are more likely to engage and support it.
Emotion drives engagement - whether it’s a product, service or cause, storytelling can create an emotional connection that compels action.
Consistent storytelling over time, where customers can see growth and commitment, helps keep them invested.
So basically, Jamie Laing’s Children In Need campaign demonstrated that storytelling - driven by vulnerability, determination and honesty, was the key to the level of success in his fundraising last week.
For marketers, it highlights that connecting with people on an emotional level, telling authentic stories and leveraging the right platforms can make all the difference in achieving success.
It can feel difficult to build emotion into corporate marketing but there's ALWAYS room to be human.
Sometimes I'll get a message to my inbox referencing my marketing agency
👀 God no! I'm
not an agency! No
. Sorry, no.
I'm a 1.5-person band. (The other half is my husband who's a silent partner, providing the incredible design skills). I don't want to be thought of as a marketing agency. For me it has connotations of frustration, waiting, chasing, and to be fair, more often than not incredible results but still.
I'm a no-nonsense , to the point communicator .
I like to be efficient and get stuff done and that includes getting results for my clients . I like the fact I'm basically flying solo with this, it's easy. It's straightforward. It's DONE.
Let me give you context and insight...
I have experience with agencies from BOTH sides - I've been the client AND the service provider. Honestly, I had challenges with both. See if anything sounds familiar:
From a client perspective , my biggest frustrations were always...
- The huge bill. Sorry guys, I always found it eye watering even though I wasn't paying!
- Not being able to get hold of my point of contact and waiting whilst others frantically ran around trying to get answers for me.
- I felt bad for (and frustrated about) the person playing piggy in the middle. I couldn't speak to Studio to get answers or explanations about design issues/challenges/restrictions. Information was often lost in transit.
As the service provider , (for me) these were my biggest frustrations...
- There too many systems and processes that got in the way of me just getting on and providing the level of service I wanted to.
- Too many other cogs in the wheel slowing down the process.
- Too many hoops to jump through and restrictions.
What would I look for and consider if you asked me to review a piece of marketing content for you?
Here are my top 5 pointers on what you need to know
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