Define your audience, sharpen your positioning and make your marketing work harder
Get crystal clear on who you’re trying to reach and how to position your business so the right clients recognise your value, without the cost of a one-to-one brand strategy day.
This in-person workshop is designed specifically for small and independent business owners who want to improve their brand and marketing but don’t have the budget for a full private consultancy session. You’ll work through the same strategic process I deliver to £10m+ turnover companies, just in a small group format that makes it more accessible, collaborative and affordable.
You'll leave with direction, clarity and the confidence to market your business more effectively and increase sales.
Event Details:
Venue:
Brook House
Date: Thursday 27th November
Time: 10am - 2pm
Lunch: 30-minute break - lunch included!
Group size: Max 10 people
Price: £135
Who it's for:
Perfect for you if you’re a:
- Small business owner
- Independent founder / solopreneur
- Creative, consultant, maker or service provider
- Early-stage or established but unclear on positioning
- Ready to make marketing work instead of just “posting and hoping”
Especially if you:
- Don’t feel confident about who your ideal client actually is
- Struggle to communicate your value clearly
- Attract enquiries that aren’t the right fit
- Want to increase sales without spending more on ads or guesswork
- Know your brand needs work but 1:1 isn’t in budget right now
What we'll cover:
You’ll work through practical exercises and guided discussion on:
- Brand Guidelines (what they are & why they matter)
- Target Market (who you really want to work with)
- Vision, Mission & Values
- Brand Story
- Brand Personality (and make it attract your target audience)
- Tone of Voice (needs to match your personality)
- Ideal Client (get CLEAR on this)
- Brand Value Proposition (why your business is so good)
This isn’t theory. You’ll be building your brand clarity as we go and learning from others in the room.
You'll walk away feeling more confident in your business, knowing what you need to say in your marketing and where you should be reaching out to your target audience.
Why the group format works:
- Affordable: Access the same process used for £10m+ turnover clients at a fraction of the cost
- Interactive: Ask questions and get live feedback
- Collaborative: Learn from other business owners' perspectives
- Supportive: A safe space to shape your ideas and gain clarity
- Networking: Build connections with like-minded founders
My experience:
I’ve spent over 15 years helping organisations define their brand, connect with their audience and communicate with confidence, from small independents to multi-million-pound companies. This workshop gives you access to the same level of clarity, just in a format that works for your budget.
Client Testimonial
“Lisa was recommended to us through a mutual contact and Lisa presented a tailored proposal to identify, enhance and target our marketing and social media activity.
Following two carefully planned workshop sessions Lisa was able to understand our strengths, weaknesses, USP’s and target audience through clever questions, activities and analysis with the director and management team.
Using the results and feedback from these workshops Lisa rationalised our social media presence with consistent and relevant content focussed on the target audiences identified.
It was clear that our brand identity was inconsistent and Lisa set out a proposal to update our website and brand identity working with her graphic and web design team. These were implemented on-time and within budget...
Lisa’s dedication and hard work has transformed our on-line presence which in turn has given our sales team a significant uplift in high quality enquiries and leads. However it is the extra work outside the social media activity which has enabled us to develop a structured and successful marketing strategy to support growth."
Tim Porter, Rocket Graphics (Moss UK)
Here are some of our other services to explore:
Brand Development
Whether you're at the beginning of your business journey and appreciate the importance of starting out right, or if you're part way through your journey and realising your branding no longer fits the bill, I'd love to help you - whether you want a complete overhaul or to simply reconfigure what you have, we can help!
Brand Guidelines
One of the most important but overlooked elements of marketing is the brand guidelines.
These provide the foundations for everything else that you do - your logo, your communications, your website and much more. "We give a set of these to each of our new starters to make sure they hit the ground running" - our US-based client.
Bespoke Design
Which person are you -
a) I know what I want but I don't have the skills to make it a reality.
b) I have no idea what I want!
Whether you fall into category a or category b, we'll create something that truly represents your brand, your vision and your requirements.
Whether you need infographics, a stand design, a leaflet or a huge banner, we can help.
Social Media
I’ll handle everything from crafting engaging content and designing on-brand visuals to scheduling posts across your favourite platforms.
We'll develop goals together and I'll produce a strategy, tactical plan and implement everything for you.
Through understanding your business and your goals, I will advise and act.
Brand Mentoring
Let's work together to clarify your branding. In just 6 weeks you'll walk away feeling confident about your brand and who you're targeting.
This program requires just 1 hour/week from you for the 1:1 discovery. Together, we'll uncover your perfect branding, resulting in better ROI.
Website Design
I take the time to understand what you do, who your target audience is and what your business goals are.
With that insight, I’ll craft a website that aligns with your brand, offering a seamless, user-friendly experience.
My focus is on simplicity and usability, ensuring your website isn’t just beautiful, but functional and easy for your visitors to navigate.