Whether you're just starting on your branding and marketing journey or you're at a point of needing to review and revise, I've got something here for you.
I've pulled together some useful resources that will help you get started with learning the basics for free, teach you everything you need to know to develop your brand and get you started on your way to building the business you dreamed of.
> Become a branding master, with my £99 Define & Align Self-Led Brand Workshop.
> Grasp the essentials of visual branding with my free Branding Basics Starter Toolkit now, or see below for further information.
> Learn the basics of strategic branding with Developing Your Strategic Brand - Where to Start?, my free download, or keep scrolling for further options and information.
Define & Align:
A Self-Led Brand Strategy Workshop
Learn the essential building blocks of branding, reflect on your business and create your own strategic brand guidelines all in your own time, at your own pace.
A self-paced brand strategy workshop designed to give you clarity, structure and purpose. No jargon, no overwhelm.
I've been obsessed with branding since launching Liontooth and I believe strategic branding shouldn't be reserved just for big-budget businesses. That’s why I created Define & Align, a self-led brand workshop for business owners, creatives and founders who want clarity without the cost of 1:1 consultancy.
This has been in the making since 2022 and it's finally here; accessible, practical and packed with the same insights I use in professional workshops.
For just £99, you can create a brand you're proud of, that represents your business and takes your company to the next level.
This workshop is perfect for:
- Freelancers, creatives & indie businesses
- Start-ups without a big marketing team
- Entrepreneurs needing brand clarity before investing in design or ads
- Anyone rebranding or pivoting with purpose
By the end, you'll have:
- A deeper understanding of branding beyond logos and fonts
- A defined tone of voice, brand personality, and messaging
- A strategic framework that helps guide your marketing decisions
- Confidence to speak about your business with clarity
Pricing:
- £99 – One-time purchase and access for life.
- Get instant access to the full workshop, all materials and future updates.
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FAQs
Q. How long will it take?
A. This is self-led so it's totally flexible - complete at your pace! If you worked through it all in one go, it will take approximately 6 hours.
Q. Do I need any special software?
A. Just a PDF reader and an internet connection for downloading the documents.
Q. Is it suitable for complete beginners?
A. Yes! No prior branding knowledge is needed. It's designed for beginners!
Q. Can I use this if I already have a brand?
A. Yes, it's perfect for reviewing or refining your existing brand. If you've taken over from someone else or set up your brand without really knowing what you were doing, this is perfect for you.
!Start Now
Make your payment here and you will be taken through to a download page to instantly access your Define & Align Self-Led Brand Strategy Workshop!
Free Starter Toolkit
Build Your Visual Brand with Confidence
Starting your own brand can feel overwhelming—but you don’t have to figure it all out alone. That’s why I created the Starter Toolkit – Brand Development, a quick, practical guide to help you develop a clear, confident, and strategic visual brand.
This workbook is designed to guide you step-by-step through the essentials of visual branding, helping you align every element of your brand with your values and goals.
What’s Inside the Starter Toolkit?
- About Brand Guidelines – Understand why they matter and how to create them.
- Tone of Voice – Define how your brand communicates with your audience.
- Fonts – Learn how typography shapes perception.
- Vision, Mission & Values – Clarify the heart of your brand.
- Colour Palette – Choose colours that reflect your identity.
- Further Support – Access tips and resources for next steps.
How to Use the Toolkit
- Work through each section in order – Read the guidance, reflect on examples, and watch videos for a deeper understanding.
- Download the worksheets – Click the worksheet icons to get editable PDFs. Open in Acrobat to type directly into the worksheets.
- Complete each section thoroughly – Either digitally or by printing and writing by hand.
- Take your time – This process is designed to help you think strategically and make decisions that truly reflect your brand.
Remember: this is your brand, your way—but with clarity, structure, and strategy behind it.
Let’s Get Started!
Download your Starter Toolkit – Brand Development now and take the first step toward building a brand you can be proud of.
Free Download:
Developing Your Strategic Brand - Where to Start?
Whether you’re a solopreneur or managing marketing for an SME, it’s easy to think your brand lives in your head but without clear guidelines, it’s easy to stray.
Inconsistent messaging weakens your brand identity, confuses your audience, and reduces your brand value. That’s why brand guidelines are essential. They ensure your brand is consistent, recognisable, and professional - no matter who is creating content for you.
This free guide will walk you through the essentials of developing your brand, including defining your brand story, understanding your target audience, clarifying your vision, mission, and values, and shaping your brand personality, tone of voice, and visual elements. You’ll learn how to communicate consistently, connect emotionally with your audience, and create a brand that truly stands out.
Ready to take the first step toward a stronger, more strategic brand? Download “Developing Your Brand - Where to Start?” today and start building clarity, confidence, and consistency into your brand. And if you’re ready to go deeper, I offer workshops and bespoke branding services to help you bring your brand fully to life.