Brand Workshop

For those who want clarity.

This package is for you. 

Challenge

My experience of working within organisations of varying sizes, tells me that developing and maintaining clear brand guidelines is often not a priority but there's normally at least one person getting increasingly frustrated with the fact that there are inconsistencies, the visuals vary between marketing channels and the messages aren't clear. 


So, how to get the foundations worked out, documented, understood and adhered to....

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Value

This package includes the following:

 

  • I will work with you on a consultative basis to go through each and every stage of your brand development and re-assess everything you thought you knew.


  • We'll work out the nitty gritty of: 
  • Your brand story 
  • Your Vision, Mission and Values
  • What your brand proposition is
  • Your brand benefits
  • Who you should be targeting
  • Understanding your ideal client avatar
  • Thinking about where to target them
  • Understanding what your tone of voice should be
  • What your brand personality looks like


  • And finally... You will have a really clear and complete, branded presentation that can be shared and utilised by all of your team.  

 

The price for this package is £2,000 and this includes the prep from my side to research and plan the workshop itself, producing slides, worksheets and more, this also includes the day itself and follow-up work, making sense of the notes and outcomes of the workshop. You'll be presented with a beautifully branded document, detailing each element of your brand guidelines. We will review these together and tweak until you feel that the guidelines truly represent your brand.


If you would like some elements of this but not everything is appropriate, let me know and we can work something out. 


If your main concern is ensuring the consistency once you have these guidelines sorted, check out my Brand Guardian service. 

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