Branding Clarity
Business Branding in Bedford
Liontooth is a branding agency firm situated in Cambridge and has worked with clients in Bedford. Over the last few years, brands and companies have turned to us for transformational help across their entire organisation as well as in their marketing initiatives. We take the big picture into account and, as a result, have expanded our delivery beyond only the marketing basics.
As a company, we occupy a unique space between typical tactic-driven marketing firms and operationally focused-management consultancies. In order to address actual business concerns and support the goals of both marketing teams and business owners, we use our expertise as consultative strategic marketing experts.
We help organisations that require a consultant to identify issues that they miss and develop marketing and branding strategies that result in the transformation of your business.
In order to better engage your target audience, Liontooth builds brands that have a defined statement, identity, and purpose. And together, we create both brands and enterprises.
A branding
agency that brings brands to life with meaning and imagination
The rivalry among businesses in today's market is fiercer than ever, therefore if you want your company to stand out from the crowd and be remembered by customers, you need a brand creation agency and businesses in Bedford are no different.
Certain brand names have iconic status. They serve as a signpost for an organisation's marketing initiatives and clearly express what they stand for and their position in the market. The brands we develop are a visual result of our brand definition process, ensuring that they are faithful to our strategic understanding of an organisation's location and purpose from our research goal, regardless of how fashionable, straightforward, or useful they may appear to be.
Brand creation: what do we mean by it?
Our experience has taught us that a brand needs to be rooted in a deep strategic understanding of the current challenges and future opportunities of your business, which is why our branding process always starts with brand definition. This is true whether we're developing a new brand strategy for an exciting new business venture or transforming an existing brand experience. When the visual identity is prepared to be fueled by its full potential and can truly articulate who the company is, why they exist now, and why they will continue to exist in the future, that is when our role as a brand strategy firm begins.
Unleashing the creativity of your brand
Our visual designers, led by Lisa Ellison, start to bring the visual elements of your brand to life by drawing inspiration from the strategic insights and the surrounding creative landscape.
Our team is highly skilled in matching the heart of your business' essence with the knowledge of what will engage, inform, and excite your newly defined target market. This is typically seen as the most exciting part of the process because we get to explore a range of visual concept routes, logo design, colorways, icon design, font styles, and creative direction. Being a brand creation agency, we have some experience with how to stand out from the competition. We understand the psychology of colour and different typefaces, create our own hand-drawn fonts, and are aware of how complementary styles work together. But more importantly, as a creative firm, we are adept at carrying out a full design approach that will appeal to your target demographics.
Our process for creating a brand
We must determine the personality of your brand and its position in the market before our designers can begin developing a visual identity. Our team begins work on the fundamental elements of brand identity after developing a clear brand proposition and brand map. These elements include colour schemes, typefaces, picture styles, and inspirations that inspire any logos, brand guidelines, and campaigns produced at the request of our clients.
Our brand-building method heavily emphasises collaboration, and we aim to include our clients in the process. When it is feasible, we ask customers to come to our studio during key stages of the brand-creation process to demonstrate and explain how the brand is developing and reflecting the various facets of the company it stands for.
The beginning of a branding journey
Our team will work closely with you to recommend what supporting documents and creative assets you may need after designing the essential elements of your brand. If necessary, our trademark partners will make sure you can safeguard your business identity. Your new brand can then be brought to life through the marketing channels required to reach your audience, including but not limited to owned, earned, and paid social media, digital marketing initiatives, website design, and advertising campaigns, with the help of our marketing activation specialists.
All of our developed brands come complete with user instructions, complete ownership of the brand identity, and all of the logo file formats required to launch your brand.
Ready to liven up your brand?
Liontooth is the brand agency you require if you want to increase the impact and volume of your brand. Contact us to set up a preliminary chat and to talk about your brand's aspirations for the future and how we can support them.
