Five questions to help you sense-check how clearly your work is being communicated and whether it still reflects where your business is now.

The Brand Clarity Check is a short reflective tool for organisations whose work has evolved faster than the way it’s described externally. It’s designed to help you pause and consider whether your messaging still reflects who you are now, who you’re trying to reach and what you want to be known for.

It’s not a checklist, a diagnostic or a set of tactics. Just five carefully chosen questions that surface where clarity may be supporting your work or quietly holding it back. You can use it as a prompt for internal discussion, or simply as a moment of reflection.