Brand Strategy for Founder-Led P&P Development Businesses

Transform your expertise into a clear, compelling brand that attracts the right clients, drives growth and removes the stress of marketing guesswork. We work with founder-led businesses that create personal and professional development (P&P) programmes - coaching, training, and learning experiences - helping them clarify their brand, communicate their value and stand out in the market.

Get Clarity on Your Brand

Brand

Clarity

Credible Messaging

Premium Positioning

Strategic

Impact

Why Liontooth?

Too many founder-led P&P development businesses rely on word-of-mouth or informal reputation. While your work is excellent, it’s often under-recognised.


That’s where Liontooth comes in. We help you:

  • Define your ideal clients and what truly motivates them
  • Craft a brand story, tone of voice, and messaging that resonates
  • Align your marketing so it consistently attracts the right clients


With over 15 years of national and international marketing experience including highly regulated, complex sectors, we combine strategy, psychology and sociology to help your business grow with clarity and confidence.







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How We Work

Our process is practical, collaborative and designed for real-world results:


Discovery & Clarity
We start by understanding your business, your goals, and your ideal clients. This uncovers gaps, opportunities, and the most effective brand positioning for your growth.


Brand Definition
Through a strategic brand workshop, we define your brand story, personality, tone of voice, and key messaging. You leave with a complete ‘brand bible’ to guide all marketing activity.


Strategic Planning
We turn insights into actionable marketing plans that connect your brand with the right clients and remove uncertainty from your growth strategy.


Implementation & Support
We help you execute your plan with high-quality marketing support — from content creation to campaign management — freeing you to focus on running your business.


Ongoing Review & Growth
We monitor results, adapt strategies, and ensure your brand continues to resonate and drive sustainable growth.

Our Services

Brand Workshops – Deep-dive sessions to clarify your audience, story, messaging and positioning.


Strategic Marketing Plans – Practical, actionable plans to connect your brand with the right clients and generate measurable growth.


Marketing Implementation & Support – Hands-on execution to ensure your brand strategy comes to life without adding stress.

Why Our Clients

Choose Us

Founder-led P&P development businesses choose Liontooth because we:

  • Bring strategic expertise usually only found in large corporations
  • Combine psychology, sociology, and brand strategy to make messaging stick
  • Deliver practical plans and implementation support, not just advice
  • Build long-term partnerships rooted in trust, empathy, and integrity


The result? A brand that feels aligned, consistent and recognisable, giving your marketing a clearer voice and helping your business show up with confidence and credibility.

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."

James Digby, Managing Director - Bright

"Requiring support to evolve our marketing and branding, I was pleased to find Liontooth specialising in exactly that - great quality content, practical strategy and useful recommendations that we could use straight away. I would highly recommend Lisa for anyone looking to make rapid marketing and branding improvements."

David Wicks, Finance Director - Rocket

“Liontooth helped us bring clarity to our brand. Through workshops they helped us define our goals and translate them into a stronger brand presence, clearer messaging and more confident marketing activity. I would highly recommend her to any business needing experienced, thoughtful brand leadership. I would highly recommend her to any business needing experienced, thoughtful marketing and brand leadership.”

Martin Dinnage, Founder - Frameshift Strategy

"The brand workshop surfaced several points that I hadn’t considered before, and I’m excited to give them more thought in the coming weeks. Your external perspectives and experiences helped to highlight aspects I wouldn’t identify on my own - the power of teamwork! I really appreciated the session, and the effort you gave to preparing materials for our 1-to-1. Incredibly valuable!"

Mandy Gael, Director - Learning Partners

"We’ve done a thorough run through and planning session using your marketing plan. It’s excellent!

It has stimulated lots of ideas and more importantly a structured approach to our action planning. Lots of actions to do!

We feel very motivated and are delighted with your work."

Ready to Transform Your Brand?
If you’re a founder-led P&P development business looking to move from guesswork to clarity, let’s start the conversation.

Contact Us